Two weeks after the great success of the first edition of the Tranoï Tokyo show held in Japan on September 4 and 5, more than 20 fashion brands exclusively from all over Africa and its diaspora presented their creations at Paris Fashion Week from September 26 to 29 at the Palais Brongniart-Tranoï, as part of Afreximbank’s CANEX Presents Africa initiative ( www.Afreximbank.com ).
The scenographic exhibition space dedicated to Afreximbank showcased a wide range of brands including Mafi from Ethiopia, Adele Dejak from Kenya, We Are NBO and Katush, Doreen Mashika from Zanzibar and Emmy Kasbit, WUMAN and Bloke from Nigeria. South Africa was represented by JUDY SANDERSON, David Tlale and Thebe Magugu, while Zimbabwe was represented by Vanhu Vamwe.
Other quality brands also took part in the event. These included The Cloth from Trinidad and Tobago, Olooh and Kente Gentlemen from Ivory Coast, Christie Brown and Beyodoe from Ghana, Late For Work from Morocco and Margaux Wong from Burundi.
The highlight of the event was a highly anticipated fashion show, celebrating the richness and diversity of African creative talent. Held under the majestic columns of the iconic Palais Brongniart, the show marked a historic moment in the global fashion calendar.
Artistic Director Jenke Ahmed Tailly, renowned for his visionary approach, orchestrated an exclusive fashion show featuring three distinguished African designers, Sukeina, Lagos Space Programme and Thebe Magugu . Each presented unique collections that embodied the essence of African creativity and craftsmanship. The presentation highlighted the synergy between tradition and modernity, with designs ranging from bold, avant-garde statements to intricate, culturally inspired pieces.
The event provided these designers with a powerful platform to showcase their artwork to an international audience, confirming Africa’s growing influence on the global fashion stage. From vibrant textiles and intricate patterns, to contemporary silhouettes and sustainable innovations, the show captured the continent’s rich heritage and innovative approach to fashion. Each designer brought their distinct vision to life, offering a fresh perspective on what African fashion represents in the 21st century.
Commentant l’événement, Mme Kanayo Awani, Vice-présidente Exécutive d’Afreximbank, en charge de la Banque du Commerce intra-africain et de développement des exportations, a déclaré : « Nous sommes extrêmement fiers de l’impact croissant que nous avons sur les industries créatives et culturelles de l’Afrique grâce à l’initiative CANEX Presents Africa, qui continue à mettre en lumière les nombreux talents du continent. Ce moment est particulièrement significatif car il marque la première fois que trois de nos créateurs défilent sur la prestigieuse scène de la Paris Fashion Week- une étape qui n’a été possible qu’après des années de travail acharné et de concentration. En offrant à ces marques une plateforme exclusive pour présenter leurs créations et rencontrer des acheteurs internationaux, nous développons non seulement les secteurs créatifs du continent, mais nous renforçons également l’influence de l’Afrique dans le commerce culturel mondial ».Étant donné l’importance et des opportunités offertes par l’économie créative en tant que moteur clé du développement et de la création d’emplois, Afreximbank a lancé le programme Creative Africa Nexus (CANEX) pour faciliter le développement et la croissance des industries créatives et culturelles en Afrique et dans la diaspora. Le programme prévoit une gamme d’interventions financières et non financières pour soutenir la production, le commerce et l’investissement dans le contenu créatif en Afrique. CANEX Presents Africa offre aux créateurs de mode émergents une plate-forme de développement grâce au transfert de compétences, aux liens et aux partenariats, ainsi qu’aux opportunités d’accès au marché leur permettant de créer des entreprises financièrement durables et évolutives.
La première édition de CANEX Presents Africa s’est tenu à Porto, au Portugal, en octobre 2021. À ce jour, 80 créateurs issus de 27 pays africains et de la diaspora ont bénéficié de l’initiative.
Distribué par APO Group pour Afreximbank.
Contact Presse :
Vincent Musumba
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Communications et évènements (Relations Presse)
vmusumba@afreximbank.com
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About Afreximbank:
The African Export-Import Bank (Afreximbank) is a pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade. For 30 years, Afreximbank has been deploying innovative structures to provide financing solutions that facilitate the transformation of African trade patterns and accelerate industrialization and intra-regional trade, thereby supporting economic expansion in Africa. A strong supporter of the African Continental Free Trade Area (AfCFTA) Agreement, Afreximbank launched the Pan-African Payment and Settlement System (PAPSS) which was adopted by the African Union (AU) as the payment and settlement platform to support the implementation of the AfCFTA. In collaboration with the AfCFTA Secretariat and the AU, the Bank has established a US$10 billion Adjustment Fund to support countries to participate effectively in the AfCFTA. As at end-December 2023, the Bank’s total assets and guarantees stood at approximately US$37.3 billion and its shareholders’ funds stood at US$6.1 billion. Afreximbank is rated A by GCR International Scale, Baa1 by Moody’s, A- by Japan Credit Rating Agency (JCR) and BBB by Fitch. Over the years, Afreximbank has evolved into a group comprising the Bank, its impact finance subsidiary called Export Development Fund for Africa (FEDA), and its insurance management subsidiary, AfrexInsure, (the three entities together form “the Group”). The Bank is headquartered in Cairo, Egypt.
For further information please visit: www.Afreximbank.com
